A professional looking Brand Photoshoot can really add an extra dimension to your website or social media pages. According to online marketing platform, Hubspot, the brain is able to process visual information up to 60,000 times faster than it can process text, thus highlighting the importance of using visual content as part of your marketing strategy. It can also help customers get an idea of the human face behind your brand. Too often these days companies can end up becoming a faceless corporation. A brand photoshoot can help promote customer trust and give them an idea as to the culture and personality of your brand. Here are 4 great tips on how to get the most from your brand photoshoot.
Research local photographers and find one that fits your needs
Before settling on a photographer, it’s always a good idea to do a bit of research into local photographers in the area and the sort of prices they charge. If you known any local business owners who have had brand photoshoots you could also ask them for a recommendation. Remember that every photographer has their own unique so have a look through their portfolios and see what type of styles would best suit your business.
A good headshot
Make sure to include plenty of close-up, recognizable pictures of you and/or your staff. Whilst a headshot alone doesn’t make a brand photoshoot, it is a great place to start and provides the perfect opportunity for your customers to see the key individuals responsible for the running of the business. This helps customers get to know your brand as well as making them feel like they know you on some level. Before you go ahead and shoot your headshots, you will need to think about how the photos will best represent your business. Will you be formal or casual? A smiling, more casual photo helps to convey to customers that you’re friendly and approachable, whilst a more serious and formal photo could indicate that you’re a consummate professional and take your business seriously. The type of industry you’re in will largely dictate which approach is best to take.
Make a checklist and plan the shoot ahead of time
Before the day of the photoshoot it is important to make sure you are well prepared. Plan out what props you will need and the products you want to show off. You also need to think about the type of outfit you want you or your staff to wear and practice some poses you think will best represent your brand. It helps to make a checklist of all the things you need to consider for the shoot so you can talk through them all ahead of time with the photographer.
Think about the location/backdrop of the shoot
One of the most important things to consider before your brand photoshoot is the location or backdrop you wish to film in front of. You might want to discuss this with your photographer ahead of the actual photoshoot so they can give you some ideas. If your business is outdoors, you might want to think about a photoshoot in an outside setting, perhaps in front of trees or a lake? Alternatively, if your business is office based or you sell products from a store then you will want the shoot to be inside so that it reflects the nature of your workplace.